Bill Simmons is going everywhere promoting his latest work entitled The Book of Basketball: The NBA According to The Sports Guy including a second visit to The Colbert Report. Bill was first interviewed by Colbert in 2006 (Shanoff breaks down the interview) to promote “Now I Can Die In Peace.” In his latest trip to The Report Simmons says baseball is for old folks and Wilt Chamberlain is gay. Now that’s how you sell books! Read the full story

Twitter is the social networking flavor of the month that’s stormed on the scene like MySpace and FaceBook. There’s no telling how long the site’s popularity will last; the next big thing could have 130 or 150 characters and blow Twitter out of the water like seven minute abs did to eight minute abs.

Athletes are using Twitter to cut the media middleman and let us, the fans, into their personal lives. Here’s what some popular jocks were tweeting about yesterday. Read the full story