Shaquille O’Neal has missed over 25% of the Miami Heats’ games this season, and he’s gonna miss the all-star game for the first time in 14 years. All of the people that didn’t like Shaq from jump are finally getting their chance to say I told you so… Yes. 16 years and 4 championships later, you finally told us so.. Since Shaq can’t get on the floor with the Heat, he’s helping another one of his teams off the court.

Halcyon Jets Holdings, Inc. has announced the next initiative in its celebrity-driven branding campaign with a “Team Shaq” appearance of NBA legend Shaquille O’Neal at the upcoming Supercar Weekend exhibition of spectacular automobiles and vintage race cars, scheduled for this weekend in West Palm, Florida.

Halcyon will host a VIP reception, highlighted by an appearance by Mr. O’Neal, at the Gramercy Court, on the West Palm Beach waterfront. Mr. O’Neal is the force behind Halcyon’s “Team Shaq” sports and entertainment marketing efforts.

I don’t wanna tell Shaq how to spend his time, but with his injuries and the Heat’s play, partying with airline ballers isn’t a good look. At the same time, he’s looking to lose a grip in the divorce so he’s probably trying to pick up all of the loose change he can.

You’ve never heard of Halcyon Jets unless you’re living the lifestyle of the rich and famous. Their website states “Halcyon Jets represents a refreshing, new approach to luxury executive private jet travel“… Which is the exact opposite claim of any airline I can afford to fly. Hopefully I can get my money right one day so I can see what all the hype’s about. If the flights are good enough to make Carlos Boozer write about them, I wanna try it out.

Halcyon Jets team Shaq. Courtesy of 4 Hoteliers

Tags: Shaquille O’Neal, Miami Heat, NBA, Basketball