Nike has teamed up with Facebook for a new application aimed at pickup basketball players. Cats looking for a league or a place to get a run can now use Facebook to stay in the loop. Back in my day folks just showed up at the park to ball and we knew the schedule for all the open gyms. Nike’s bringing pickup ball into the 21st century.
“It’s called “Ballers Network and the program allows basketballers to organize, find and track pickup basketball games and leagues just about anywhere. Digital agency R/GA helped Nike develop the application.”
They’re tracking pickup basketball games? I hope that doesn’t mean dudes will be able to put their “stats” online. That’s a bad idea. Guys already think playing once week is a step away from the League, and the last thing they need is an outlet for their weekend Golden State warrior routine.
Nike, Facebook, Ballers Network, basketball
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