Michael Jordan is suing two Chicago-area grocery stores for using his likeness in ads without his permission. The ads were to congratulate MJ for being accepted into the Basketball Hall of Fame but that’s not the point. Mike is about his chedda.
Grocers Jewel and Dominick’s are named in the suit for infringing on Jordan’s image.
Both suits, filed in Cook County Circuit Court, claim the ads, each congratulating Jordan on his long list of achievements, were actually clever and unauthorized ways of linking the former league-leading scorer to their stores.
In the Dominick’s ad, for example, the top half of the ad congratulates Jordan and features his trademark number, 23, while the bottom features a coupon on a Rancher’s Reserve steak, a trademark of Dominick’s parent company, Safeway.
Jordan was never contacted about the ad and would never be associated with the Dominick’s steaks, as it would conflict with steakhouses and a direct-mail steak business Jordan has lent his name to, the suit states.
Man the economy is affecting everybody. Gazillionaire Michael Jordan has to sue a couple of grocery stores and sell steaks online to make ends meet while his long-time running mate Charles Oakley explores a career as a fashion consultant. At least Mike has high expectations for his beef.
High Standards. Great Taste.
Michael Jordan has set a lasting standard of excellence to his every endeavor. Here, as in the restaurants that bear his name, Michael Jordan presents excellence in steaks.Sourced from the top beef purveyors in the country, Michael Jordan Signature Steaks are branded with quality, consistency and delicious flavor to ensure a whole-hearted experience.
Thanks so much for this! Was searching Bing and found you! :)