I don’t remember this story getting much play at the time, but the fellas from The Heater talked to Evan Longoria of the Tampa Bay Rays about “EvanLongoria.com” being available on EBay for $25,000. Longoria didn’t think much of his name being auctioned off in August.

Longoria laughed when he heard about it Friday. “That’s weird,” he said. “And kind of funny. What are they going to come up with next? I guess it’s a good idea if you’re the guy selling it. He beat me to the punch.”

It turns the seller, Dave Pierce, is also the owner of online ticket brokerage eSellout.com, and he didn’t sell the website. He still owns EvanLongoria.com but it points to eSellout.com.

Pierce commented on the original EvanLongoria.com for sale post in an attempt to justify jacking somebody’s name and trying to flip it for 25 grand.

If someone is willing to update and create content on an Evan Longoria fan page I would be willing to listen. To this date I never found anyone so I thought about selling. -Dave

I’d like to congratulate Pierce for being a moron and a genius. He’s a moron for slanging tickets off of Evan Longoria’s name but he’s a genius for introducing this new marketing strategy.

All the corporations have to do is align themselves with athletes that fit their image. It shouldn’t be hard. Here’s three I came up with in two seconds. EddyCurry.com, MattJones.com, or TravisHenry.com. OK, the last one doesn’t work, but you see where I’m going with this.