The unveiling of David Beckham’s new underwear poster last week in San Francisco attracted a large audience, and created the buzz Macy’s and Emporio Armani were looking for. I don’t know how much they paid Beckham or how much underwear they sold, but I’m sure the investment is paying off. The English soccer star revealed via his blog that he was shocked by the interest in his billboard.
“To be honest, I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible.”
Becks is being humble. He knows he’s an international sex symbol, and I’m sure Macy’s and Emporio Armani told him his piece would be prominently featured on the side of a store. What David should find incredible is the way nobody cares about soccer in America, but they pretend that they do when Beckham’s involved.
