Danica Patrick and Go Daddy are staples of the Super Bowl commercial circuit and the combo usually tries to push the envelope sexually. Like the time Danica showed her beaver as she exited a car. Go Daddy submitted five concepts to for the 2010 Super Bowl and all but one were approved. “Lola” was banned assumedly for sexuality and not for being too sexy.

The folks at the Super Bowl are cool with an anti-abortion commercial featuring Tim Tebow, but the cliche “Tough black guy is actually gay” is out of bounds? Seems strange especially considering the Super Bowl had no problem with Miller Lite showing two chicks do everything but get naked. Go Daddy CEO Bob Parsons had this to say about the decision:

“Of the five commercial concepts we submitted for approval this year, this NEVER would’ve been my pick for the one that would not be approved,” exclaimed Go Daddy CEO and Founder Bob Parsons. “This is about a guy who starts an online business and hits the jackpot. I just don’t think “Lola” is offensive, in fact we didn’t see this one coming – we were absolutely blindsided!”

“Lola is not a ‘big-breasted woman’ – Lola is a big, flamboyant, effeminate, lovable man,” Parsons replied.

Parsons went on to say their approved commercial will be Go Daddy-esque. Just not gay.