The unveiling of David Beckham’s new underwear poster last week in San Francisco attracted a large audience, and created the buzz Macy’s and Emporio Armani were looking for. I don’t know how much they paid Beckham or how much underwear they sold, but I’m sure the investment is paying off. The English soccer star revealed via his blog that he was shocked by the interest in his billboard.

“To be honest, I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible.”

Becks is being humble. He knows he’s an international sex symbol, and I’m sure Macy’s and Emporio Armani told him his piece would be prominently featured on the side of a store. What David should find incredible is the way nobody cares about soccer in America, but they pretend that they do when Beckham’s involved.

David Beckham, soccer, football, blog, billboard

A giant billboard of David Beckham posing in Emporio Armani underwear was unveiled in San Francisco and as you can hear the ladies loved it. Of course, it’s San Francisco so you could argue that everybody loved seeing Beck’s package blown up on the side of a Macy’s. Enjoy it girls…

David Beckham showed up at the ceremony to sign pictures of his crotch.

(Photo courtesy of AP/Jakub Masur)

David Beckham, Emporio Armani, underwear, San Francisco, video, youtube

If gambling was abolished, do you know who would suffer the most? The NFL and the NBA referees. Regardless of the NFL’s official stance on wagering, the reason the league is so popular is because of the violence, gambling, and video games. But I’m not here to call the NFL a bunch of hypocrites, I’m here to salute the gridiron gladiators. I am entertained and hopefully my picks do likewise.

I’m superstitious, so I never pick for or against my favorite team, the Philadelphia Eagles. The home team is in bold type.

Houston -3 over Kansas City: I didn’t see a lot of the Texans in preseason but I saw all of Hard Knocks.

Buffalo +3 over Denver: The Broncos are gonna have a nice season but it’ll get off to a slow start in upstate New York. Under 37 is tempting.

Pittsburgh -4.5 over Cleveland: The Browns aren’t gonna put it together over 1 summer.

Tennessee +6.5 over Jacksonville: The rule of thumb is to decide which team you think is going to win outright, and then bet on that team. I’m breaking the rule. The Jaguars win a close game.

St. Louis -1 over Carolina: If the Rams are gonna be who I think they are, they have to win this game.

Minnesota -3 over Atlanta: Joey Harrington is 1-4 lifetime vs. Minnesota. 0-4 at the Dome. The lone win came last year at home in Miami.

Miami +3 over Washington: I’m not expecting a lot from either of these teams this season but I like Miami a little more.

NYJ +6.5 over New England. I can make an argument for both teams in this game. That makes me think the game will be close.

Seattle -6 over Tampa Bay: Holmgren vs. Gruden. Hasselbeck vs. Garcia. I like the Seahawks in those matchups and the game.

San Diego -6 over Chicago: One of these teams will be almost as good as last year and the other’s qb is gonna end up costing them.

Detroit +1.5 over Oakland: It wouldn’t be Oakland if they didn’t start the season with a quarterback controversy.. Which should start about midway through the 2nd quarter.

Dallas -5.5 over NYG: The Cowboys offense gets all of the attention but that defense is gonna be really tough up front.

Cincinnati -2.5 over Baltimore: If the game was in Baltimore, I would pick the Ravens.

San Francisco -3 over Arizona: Every year is the year that the Cardinals are gonna turn it around. This might really be their time, but not this week.