Earlier this week I did a post about a diaper brand imitating the David Beckham Armani underwear ad where he’s holding a rope. The ad was put together by Creative Diamond Olgivy which as far as I can tell is the Korean branch of Olgivy. Apparently they’ve received some heat from children’s groups for the ad.
They sent me the following email with “kindly request to take down the “rope”" as the subject. I have to admit.. When I read that I thought David Carradine had reached out to me from the grave.
Dear Mr./Ms.
The main reason is we did not expect people to feel this negatively about this ad.
If you can pull “rope” ad we would really appreciated it. If not we understand.
Truly, our intention was a parody to a designer underwear ads.
We would never want to exploit children in any way what so ever.We are very sorry for all this inconvenience
Best Regards,Sylvie Park
E.A. to V.P. & Chief Creative Officer (Wain Choi)
Creative
Diamond Ogilvy (Advertising), Seoul
I’m not taking the pic down. I’m glad they’ll understand. I posted it because I thought it was funny and it never entered my mind that some people would have a problem with the picture. I should’ve known though because everybody has a problem with everything nowadays.
